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SELECTED WORK / THE IDEA AND THE DETAILS
A website is one piece of the work. Here’s how identity, useful information and a clear next step come together across five different concepts.
Self-directed work for fictional businesses. The designs and working demonstrations are portfolio examples, with no client affiliation or measured business results claimed.Explore all five websites, working experiences & supporting materials ↗
Bring Filipino food, American barbecue and generous hospitality into one recognizable restaurant concept. Give a hungry visitor useful places to go after the first impression.
A food-led identity that carries from the first screen to the menu and the next promotion.
The signature dish establishes the appetite and the point of view. Menu categories let the visitor explore beyond the hero image.
Happy-hour artwork extends the identity into a reason to return. Sample times are clearly part of the fictional concept.
The connected-launch study puts the website, menu, social posts, captions and opening checklist beside one another.
Explore the polished website & signature experience ↗ Supporting materials ↗
Make a barbecue and music venue feel like one destination. A visitor should understand the food, the atmosphere and the reasons to come back, without searching through separate stories.
RED RIVER BBQ / AUSTIN CONCEPTSmoke.
A courtyard performance makes the venue’s personality visible before the visitor reads a long introduction.
Menu and live-music links serve different visitor intentions. Each has a visible place in the navigation.
The merchandise artwork shows how the same direction could extend to the team and the venue’s physical presence.
Explore the polished website & signature experience ↗ Supporting materials ↗
Give a salon a recognizable visual identity while helping a first-time visitor understand the services and describe the change they have in mind.
CHROMA / THE STUDIO EDITA little
Portraits, color and editorial type establish the studio’s visual direction.
Service descriptions and indicative CAD prices help the visitor compare starting points.
The consultation preview helps someone organize a service choice and an idea before speaking with the studio.
Explore the polished website & signature experience ↗ Supporting materials ↗
Give detailed artwork the space it needs, while making the first inquiry feel approachable. The visitor needs a way to put an idea into words before any real studio conversation.
Your story.A useful first brief makes room for the person and the artwork.
What style or references help describe the idea?
Where is it intended to sit, and what should the artist understand?
What starting size would you like to discuss?
Artwork establishes the studio concept’s personality without competing with a wall of promotional text.
Supporting copy explains how an idea becomes a conversation, with questions and next steps close at hand.
The demo brings style, placement and size choices into a summary to review. It does not make a real booking.
Explore the polished website & signature experience ↗ Supporting materials ↗
Balance the energy of training with the practical information a new student needs. Help someone explore disciplines, understand the sample schedule and describe a useful starting point.
Find your footing.Program presentation specimen. Try the original website for the filterable sample schedule and introduction preview.
Muay Thai, jiu-jitsu and movement give the visitor distinct ways to explore the concept.
Program filters narrow the sample schedule. The concept’s Chicago times stay in Central time.
The introduction preview helps a visitor organize their interest before a conversation. No real class is reserved.
Explore the polished website & signature experience ↗ Supporting materials ↗
BEYOND A STATIC SCREEN
Useful interaction deserves the same attention as the visual direction. These projects show the behavior as well as the presentation, using fictional data and an original playable world.
Switch a venue scenario, recalculate an event plan or leave a sample handover note. The controls change the working view, rather than sitting on a decorative screenshot.
Play Lumen Trail ↗A painted clearing, a traveler and a simple journey: collect four waylights and return home. Explore mode, Adventure mode, pause, restart and a guide make the study playable.
THE RIGHT FIRST VERSION
A clearer first impression. An easier decision. A workflow your team can use. Bring the goal, the audience and the resources available, and we can shape the work around them.
Tell me about your project ↗