Explore the concept
Mango & Smoke
Filipino flavor, fire and a little tropical attitude. A restaurant identity carried through its website, menu and happy-hour creative.
Brand direction / Website / Menu / Promotions
Inside the project: Mango & Smoke
- The brief
- Bring Filipino food, American barbecue and tropical nightlife together in one restaurant identity.
- The approach
- Use a dark backdrop to give the dishes the spotlight, then carry the same character into the menu and happy-hour artwork.
- Look closer
- Explore how the website, food presentation and promotional pieces belong to the same restaurant.
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