Portfolio / Social media

Profile setup / Visual refresh / Starter content

Social media.
A fresh start.

Simple social media setup and redesign for a business that wants a clearer, more consistent first impression.

A profile, considered as a whole

A point of view.
Made for the scroll.

Chroma is a fictional studio, created for this portfolio. Its campaign direction connects expressive photography, editorial typography and a consistent message across feed and story formats.

CHROMA / THE STUDIO EDIT

COLOR WITH A POINT OF VIEW.A little
color.
A lot of you.CHROMA / SELF-DIRECTED CAMPAIGN

THE SERVICE EDIT / 01Your hair.
Your kind
of statement.CUT. COLOR. YOUR NEXT CHAPTER.

GOOD CONVERSATION.
GREAT HAIR.

THE STUDIO EDITYour next
chapter.EXPLORE A NEW DIRECTION ↗

LET’S TALK COLORFind your
kind of
bold.

Start with an idea.
Make room for the details.

A CONSULTATION COMES FIRST ↗

A SPACE FOR YOUR NEXT CHAPTERCome as
you are.CHROMA / TORONTO CONCEPT

Art direction / Copy / Feed & story formatsFictional brand campaign. No social account or client results are represented.

Small details.
A consistent impression.

A simple setup can still feel considered. The words, images and next step should all sound like the same business.

A clear introduction
A recognizable profile image, a short description and a useful destination for the next click.
A connected first grid
Image-led posts and editorial typography work together, with space for the business to keep adding its own content.
A direction you can keep using
Agreed templates, files and guidance give the owner a practical starting point after handover.

See another direction: Mango & Smoke ↗

A focused project, built around what you need

New profile.
Fresh direction.
A useful starting point.

We can start with a new business profile or work with the materials you already have. The goal is a profile that explains your business clearly and a visual direction you can keep using.

Tell me about your social profiles ↗

01 / Get the profile in order

The basics, thoughtfully done.

Profile image, cover artwork where supported, a concise bio, service information and a useful contact or website link. Platform choices and setup steps are agreed around your business.

02 / Bring the look together

A consistent visual direction.

Refresh the colors, typography and image treatment. Create a small set of post templates and highlight covers where the platform supports them.

03 / Have something ready to share

A starter set with a purpose.

A welcome post, a service introduction, a promotion or another agreed starting set. Add short captions and a simple plan for what to post next.

04 / Make it usable

A handover you can work with.

Agreed files, template guidance and notes for keeping your profile consistent. Account ownership stays with you, and sign-in or verification is handled directly by you.

Before we start

Bring your business.
We’ll find the direction.

Share your existing profile links, logo, photos and a short description of who you want to reach. If you are starting fresh, tell me what the business does and the impression you want to make.

Your scope sets out the platforms, number of designs or posts, editable files, feedback rounds, price and timeline. Ongoing posting, paid advertising or more substantial content production can be discussed as separate work.

See a direction before committing to the details

Make it look
like your business.

The Chroma profile direction above shows one approach. Mango & Smoke takes the same thinking into a different visual world, with coordinated posts, captions and promotional artwork.

Explore the restaurant launch direction ↗Talk about your setup or refresh ↗

Social media.A fresh start.

A point of view.Made for the scroll.

Small details.A consistent impression.

New profile.Fresh direction.A useful starting point.